Monday, June 07, 2010

Social Media + Digital Publishing Skyrocket Publishing Success: Take-Aways from BEA 2010

I'm back from Book Expo America in New York and recovered from the metro-sized cold I brought home--so I'm finally able to tell you all about what's really going on in the trenches of publishing straight from the trendsetters' mouths.

In addition to trolling the Expo main exhibit floor, I focused much of my time at the small panel-size discussions held on the Javitz Center's lower levels--that's where the real action was happening, IMO. I attended these sessions:

  • e-Strategy for Authors: A Publisher & Agency Perspective

  • Are e-Books Good for Authors?

  • How the Digital Book Cloud Works for Publishers & Users (sponsored by Google)

  • Maximize Your Sales Potential (sponsored by Amazon)

These are some of the sessions I missed due to scheduling conflicts and time constraints:

  • Bring Your Authors to the Social Media Party...and Getting Them to Stay

  • Building Online Reader Communities with an Eye on ROI

  • When Gutenberg Meets Zuckerberg

  • Mobile Apps: A Publisher Roadmap for Creation & Use

  • Who's Reading e-Books?

  • The Creative & Business Questions Surrounding Enhanced e-Books

  • Community Social Networking

  • The Next Decade in Book Culture (Guess what they were slated to talk about)

Are you starting to see where the future of publishing is headed?

The primary reason I attended this conference was to explore and experience firsthand the true pulse of the industry--not just read about it via someone else's viewpoint in articles and blogs. When developing social media strategies for myself and my clients, I want to be absolutely certain that I know about the most up-to-date technologies and have a clear vision of how to apply them in this quickly evolving publishing environment.

I want to share what I learned with you and tell you about a program I designed to help you implement this new knowledge to launch or skyrocket your publishing success. Please join me for a free tele-class with an open Q&A session at the end so you can get your questions answered. Here are the details:

Topic: Using Social Media & Digital Publishing to Skyrocket Your Publishing Success

Date: Thursday, June 10, 2010

Time: 7:00pm Eastern (6pm Central, 5pm Mountain, 4pm Pacific)

Call-In Details: Dial (712) 432-0075, Enter access code 622330#

I'm expecting a big turnout (the last social media call went to capacity on the conference line), so call in at least 5 minutes early!

P.S. The cool photo at the top of this post is used with permission of the photographer, Joe Gemignani. All rights reserved. (Since he's my hubby, you can imagine what would happen if he didn't give me permission.) See more like this here>>

1 comment:

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