Friday, February 19, 2010

How Many Experts Does It Take to Create a Winning Book Cover?

VIP Author Talks with Shelley Lieber

shelley_2010aYour mother may have told that "You can't judge a book by its cover," but people do it all the time. And, you don't have to be an publishing industry expert to spot a poorly done, unprofessional cover that screams "self-published." Most people can tell immediately if the book looks like it is worth picking up in a bookstore, or clicking the "Buy" button on a web page.

Join Shelley Lieber as she shares the experts' secrets and tips about how to:

  • Get endorsements for your front and back cover

  • Write copy that will invite interest and sell the book

  • Decide whether to use a graphic, illustration or photo on your front cover

  • Hire the professionals you need to get the job done right

  • Combine all the elements (design, copy, graphics) for a winning look

Have a question on a topic not listed? Write it down now for the live Q&A at the end of the call.

Mark your calendar right now to join us for this informative teleclass!

Topic: How Many Experts Does It Take to Create a Winning Book Cover?

When: Wednesday, February 24, 2010

Time: 8:00pm Eastern Time (7pm Central, 6pm Mountain, 5pm Pacific).

How to Register:

VIP Authors Inner Circle Members: You are already registered. Log on to the Members-Only page for call-in details. The audio recording of the class will be posted to the members page within 24 hours after the event.

Non-Members: Not a member yet, but want to hear the class? The monthly VIP Author Talks teleclass is free to members, but you can pay for the class only and sample the membership benefits before joining.

Registration for this event is now closed. The audio recording of the teleclass is available for purchase on the VIP Author Talks Audio page. To review this and all VIP Author Talks programs click here>>

Wednesday, February 10, 2010

Pre-Publication Marketing: Free Webinar

Many new authors wait until their books come out to begin or even think about marketing. Big Mistake! It is never too early to start marketing yourself and your book. Done correctly, pre-publication marketing can help you build a waiting audience for your work and possibly even attract an agent or publisher.

For the skinny on exactly what steps you should be taking, please join me, Dana Lynn Smith (The Savvy Book Marketer) and Tony Eldridge (Marketing Tips for Authors blog) for a special free webinar on Tuesday, February 23 from 3:00pm to 4:30pm Eastern Time. The Pre-Publication Marketing webinar is part of the Spirit Authors Grand Opening Week activities.

Register and get all the details here>>