Saturday, June 28, 2008

Busting through Self-Publishing Myths-Part 2

Here are 6.5 Self-Publishing Myths that Need Busting:
(Read Myths 1-3 here. )

4. Self-published books look unprofessional and have many errors. This can easily be avoided by becoming knowledgeable about the publishing process, working with a professional editor and book designer on your own, or by working with a reputable POD provider who supplies these services. Many of today's self-published books are indistinguishable from those published by the big publishing houses.
5. A self-published book will help you get a traditional publisher. Although many self-publishers have experienced this success, don't self-publish for this reason alone. Many publishers won't publish previously published material. And many agents advise writers not to even mention self-published works in their query letters unless thousands of copies have sold.
6. Self-published books don't sell. Self-published books that are marketed properly sell as well as traditional books that are marketed properly. Do you know that most first-time authors published by a traditional company don't make back their advances? Or that most titles by new authors don't sell 5,000 copies, despite their New York publishing house labels? Having a traditional publisher is no guarantee of sales. And, if your book doesn't sell enough copies to cover your advance, what do you think your chances of garnering another publishing contract will be?
6.5. You can't make money self-publishing. In general, most authors, self-published or traditionally published, don't support themselves on book sales alone. Unless your book is an Oprah Book Club selection (or picked for the Richard & Judy Book Club if you're in the UK) or you have a long list of bestsellers like Steven King or JK Rowling, you will have to supplement your income from book sales. Many authors use their books as a stepping stone to consulting and speaking or sell rights to their work to be produced as movies or TV programs. Self-published authors have as much of a chance to these sources of income as traditionally published authors and many earn thousands of dollars each year from their self-published works.

Publishing is a business, and like any business, there's no one right way to do it. When you keep an open mind to all possibilities, you will find the right answer for you.

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