HARO (Help a Reporter Out), the brainchild of publicist Peter Shankman, is a must-have free subscription for any author or business person who wants easy access to fabulous publicity opportunities. Delivered by email three times per day, with anywhere from 15 to 40+ queries from journalists (which include print, Internet and broadcast media), HARO provides a seemingly unending supply of editors, bloggers and broadcasters looking for sources for their stories. In other words, they are looking for YOU.
Since the first time I mentioned this service in my newsletter about 6 weeks ago, I've had feedback from readers on their HARO successes. I've had a few of my own, too.
I submitted writing tips in response to queries from blogger Laurie Kienlen and my material, my book title plus links to my site were included in 3 blog posts: Best Writing Advice, Best Leads and Tips for Staying Motivated.
Feng Shui expert Pat Heydlauff responded to several queries and has scored a radio interview. Just this week she received an immediate positive response to a submission she sent to a New York-based magazine looking for Feng Shui experts to interview regarding "how harmonizing your bedroom/house will help relationship dynamics" for an article that will appear on its website, which gets over 400,000 unique hits monthly.
And the Queen of HARO award goes to survivor coach Paula Holland De Long, who has been quoted in Aventura Magazine, featured in a story on Capessa.com and interviewed by a national magazine and is awaiting confirmation that her segment will be used.
Have you had HARO success? Email me with your success and I'll extend your coverage by mentioning it in this newsletter and on my blog. I've even posted tips on how to pitch or respond to a journalist's query for those of you who need some help with your pitches. It doesn't get much better than that. What are you waiting for? Let me know HARO you doing!